Adversal review


Adversal is a premium advertising network online since 2003. This is one of the oldest and very popular network too. As being a premium advertising network Adversal manages your ad space better than any other network, so, you will never have to worry about your inventory going unsold again. Since Adversal is online since 2003, so, it has a great team of experts who know how to deal ups and downs of the market, a very dedicated support staff which is always ready to assist its clients, tons of advertisers, demand partners, DSPs, and major exchanges which bid for publishers ad spaces resulting in high quality and high paying advertisements for its publishers. Adversal offers 100% fill rate, high eCPM, multiple ad formats, comparatively low minimum payout than other premium ad networks, timely payments and a good affiliate program.

Requirements And Restrictions:

As it is a premium advertising network, so, it has some requirements and restrictions:

  • Publisher’s site must have a minimum of 50,000 page views per month.
  • Site must not host content that delivers malware or browser hijacks/redirects.
  • Site must not host or link to copyright infringing (pirated/illegal) material.
  • Site must not contain or link to adult content.

Sign up Approval:

If your site meets the above mentioned requirements then you can apply to join as a publisher on Adversal. One thing that i want to add here based on my personal experience is, Adversal more looks for quality rather than quantity, so, if your site doesn’t have 50,000+ page views per month but it contains some quality content then also you can apply to join this network. Adversal provides a long registration form that asks various details like your name, address, phone number, email, website URL, website category, desired username and even payment details. As their registration form doesn’t ask for any password so, you cannot log in just after filling up the registration form instead they send an automated email that says, your application will be reviewed within next 3-4 days. But, in my case they approved my site in just 2 days.

So, after your application is approved then they will mail you a code that you have to upload on a blank page of your website and after that you have to click on the verification link provided in the same email to verify your domain ownership. Once, this process is complete then they will mail you your account password and some instructions that you can use to log in to your account and get ad codes to place on your site to earn money.

Ad Formats:

Adversal offers three different ad formats- Banner ads, pop under ads and ministitial ads. Adversal offers various banner sizes including standard, non standard and mobile banners(banners especially designed for mobile traffic).

Ministitial Ads: Ministitial ads are like visit scripts in which ads are shown to visitors when your website loads.

Stats Reporting System:

Their reporting system shows detailed stats which includes impressions, clicks, earnings, eCPM, CTR, last payment, next payment date and 4 different graphs based on Geo-locations and performance of your traffic. Their reporting system shows near real time reports not live. Their reporting system updates in every 3 hours.

Minimum Payout:

Unlike other premium advertising networks, Adversal offers a comparatively low minimum payout which is 20$ only.

Payment Frequency:

Adversal pays its publishers on Net 35 basis. They always pay their users on time. On Adversal, you will never face any delay in payments except the payment day falls on a weekend. If it falls on a weekend then the payments will be processed on Monday.

Payment Options:

Adversal offers three different payment options to its publishers which are PayPal, Bank Wire and Check.

Referral Program:

Unlike most of the premium ad networks Adversal offers a very good referral program to its publishers, so that they can earn some additional income through their network. Adversal offers a 10% referral commission program which is only valid for publisher referrals, that means you can only get commissions on publisher referrals earnings. There is no % commission for referring advertisers to Adversal.


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About the author

Deven Rathore

I'm Deven Rathore, a multidisciplinary & self-taught designer with 3 years of experience. I'm passionate about technology, music, coffee, traveling and everything visually stimulating. Constantly learning and experiencing new things.

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