Web designing is a thing of the 21st century – web designers are responsible for the appearance, layout, content and UI of so many popular websites.
Web designing is a skill – no wonder so many website designers are going self-employed.
Freelance website designers come across many hurdles when operating a business or startup. Here are some tips that will help you on your journey.
Build Your Website
Once you become a freelance website designer, your work horizon increases, you can get in touch with reputed firms, agencies, or individuals and convert them into potential clients.
You will need to create a website for yourself so that interested people know where to get in touch with you – A well-designed website highlights your niche, displays your skills and projects, and relays your services.
Squarespace is an excellent platform to build your website – you can design a blog, small business site, portfolio, or creative services site, as per your needs. The platform offers hundreds of custom-designed templates you can choose from, integrated contact forms & payment systems for site visitors, SEO tools for site analysis, and email marketing tools.
Choose Clients Systematically
Niche down or tie yourself to a particular domain initially – this helps you generate relevant traffic and visitors to your site. Be clear which clients you want to serve as website designing spans a vast array.
Consider the following points when choosing clients – client budget, your expenses, resources, and research required, the type of contract you are accepting.
You should be aware of your services’ pricing – it shouldn’t be too pricey or too cheap for your good. Also, introduce client packages, which will make the client selection process straightforward.
Market Research & Marketing
Market research is essential, immensely if you are a freelance web designer – it helps you understand how the market reacts towards web design freelancers compared to website designing agencies, marketing firms, and other individuals.
Research into the Webdesign sector is easy as you get all the information online – There are various software programs you can utilize for data research and compilation.
Once you grasp the standard rates offered to a freelance web designer, types of projects outsourced, and niche clients, it is time to devise a marketing strategy. You can advertise your services on social media platforms, sponsor your SEO services, and telecast your vast portfolio of web templates and projects to potential customers through emails.
Communication with your client or customer is the key to thriving in the Webdesign market – as a freelance web designer, communicate with your client through conference calls, video calls, and data presentations.
Utilize the prime Movavi software to screen record video calls and audio calls with your client (via Google Hangouts, for example). Screen recorded conversations can be utilized for future reference and feedback – relay it to your co-workers, team working under you, or your suppliers.
You can take screenshots of data presentations and edit them with the Movavi Screen Recorder program; also, it has the feature to record audio and screen separately. You can record any part of the screen or the entire screen as per your preference.
The importance of networking is only realized when you start working as a freelance web designer – you have to manage connecting with people who drive your business while simultaneously managing projects.
Although networking is very convenient in our internet age – all it requires is initiative. You can connect with co-workers, peers, clients, potential clients, software developers, suppliers, and mentors through social media platforms like Facebook, LinkedIn, Twitter, and WhatsApp.
Networking is made easy with regular meet-up events for freelance web designers, digital marketers, graphic designers, content creators, and more. It allows you to interact with people outside your domain – a well-established network is always useful for your business. Don’t forget to carry your business card!
Time-management and Organization
We know it gets said a lot – time-management and organizational skills are what drive businesses. Think about it – would you have completed your web design project and have a conference call with a customer in a short period if it wasn’t for your organizational skills?
It is time to take action if you don’t possess the relevant skills. There are free small business programs that can help you organize your working schedule and agenda, also connect with your co-workers and customers easily through various features. Some of the notable programs are Slack, Trello, and Asana.
Managing time means prioritizing tasks that need to be out of your way first and rescheduling non-urgent tasks. Set targets for your freelance or small business so that you organize with individual goals in your mind.
Official Procedures & Contracts
A registered business with all the legal formalities resonates with authenticity and credibility. Register your business once you start working as a freelance website designer, and equip yourself with proper documents – license number, bank account details registered with your business, past proposal contracts, and business cards.
You will come across many types of clients while working as a freelancer – many will be sincere and prompt with their promises, but don’t be surprised if you come across individuals who don’t have your best interest at their heart.
Sign a contract that establishes the project details, payment agreements, and other miscellaneous T&Cs – this will serve as a powerful tool for you and your client. Signed contracts also give you social proof to display your services and accomplishments for pursuing more clients.
Get the Proper Tools
After you have zeroed in on your specialization or niche, bagged suitable clients, and laid down your working schedule – time to get access to necessary tools.
As a freelance web designer, you will need many tools to aid you with your projects – reliable accounting software for bookkeeping, a screen recording or video recording tool for storing valuable input from clients, and analysis tools.
Grammarly is another notable service you should utilize for your work. Impeccable grammar and excellent sentence structuring awareness is a quality valued in every freelance website designer. Grammarly is available as a free version – but with limited perks. Get the Grammarly Premium subscription, get 100% results and satisfied clients with your performance.
Manage and Generate Finances
Managing finances is a pesky task – more so when you are working as a freelance web designer. You have to take note of various expenses like programs subscription, web hosting charges, domain fees for your website, and cost deductions – if any.
Prioritize where you want to invest your money – reduce and filter unnecessary expenses, improve your financial efficiency by sharing software subscriptions with trusted peers or co-workers, and don’t miss out on small business benefits.
Generating finances for your freelance business can be easy – with the right attitude. Approach venture capitalists – you don’t have to ask for millions of dollars – even a thousand-dollar investment from trusted friends mentors can be enough to get you going. Invest your earnings into blue-chip stocks, government bonds, bank fix-deposits, or commodities – this is a risky approach but can be fruitful in the long term.
Honestly, freelancing can be intimidating – you come across failures many times, prospects reject you, you will lose clients, there will be quality issues, and financial crunches will destabilize you.
But your confidence and freelance website designer skills will keep you going – gain experience from your setbacks and stay motivated.
There are many self-employed web designers in the world – operating through their websites and displaying their skills. Getting started with these tips will separate you from the crowd and keep you in demand.