If you’ve recently begun blogging, whether for business or as a pastime, sooner or later all bloggers wonder if anyone is actually reading their words. And with today’s site analytics, you can easily see how vacant your blog actually is. Thankfully, there are many ways to entice readers.
In today’s busy world, you have to be able to grab a reader’s attention and hold it. And with all of the distractions around every corner, and in our pockets, it’s hard to make anyone’s head turn if even for a moment. But blogging has become more of a science since the first blog was written in 1994.
Today, you not only have advanced web tools to show you how your content is working (or not), you also have multiple proven techniques that will enhance your site traffic and gain you a greater readership.
If you’re blogging in 2022, the following will offer a few tips for grabbing attention and driving traffic to your site.
One of the best ways to get noticed is to get someone with a following to give you a “shout out.” And this often comes in the form of guest posting.
Guest posting, as an integral component of blogger outreach, can not only help you to drive traffic to your site, but you’ll also gain the primary benefit of improved search rankings. Additionally, you’ll also be able to acquire more backlinks through guest posting which correspondingly makes your site healthier and more credible.
So, how does a guest post work?
Today, you can do it the old-fashioned way and ask popular bloggers to post for you. But in 2022, things have changed. Besides, these people are busy. And they probably have a waiting list of other bloggers who would love to have a popular blogger’s added clout on their site. This is why smart bloggers and business owners use a guest posting service for getting quality guest posting links.
By using a guest posting service, you leave the outreach work to the experts. And this enables you to concentrate on your own content and marketing strategy.
This may seem obvious to some, but believe it or not, many bloggers who believe their blog is going nowhere tend to write less. And this is basically a death sentence for any blog.
Studies have shown that the more you write, the more traffic you’ll receive. However, when you first start out, this traffic takes time to build. And this is often why most beginning bloggers get discouraged and stop writing. So if you want to drive more traffic, write more content.
In addition to writing more content, in 2022, you also have to tweak your content to appease search engines through search engine optimization (SEO). And this will also help you to drive more referral traffic.
A few ways you can incorporate SEO techniques within your writing include:
Writing more doesn’t mean blabbering about what you ate for breakfast. After all, a successful blog or any branded website needs a strategy. And if you want to drive more traffic, solving a problem or writing about solutions will be the starting point for engaging your audience.
Enable Social Sharing
In 2022, everyone loves social media. In addition, people also love sharing things that they enjoy on their social platforms. So if you have a blog and you hope to gain more traffic, you need to enable social sharing so that people can spread your words far and wide.
Thankfully, enabling social sharing is simple to do on just about any blogging platform. Simply by adding sharing buttons to the bottom (or top) of your blog post, a reader can click a button and share your post with potentially millions of others.
You should also consider sharing your blog posts on your own social platforms for higher engagement as well. And if you have a large following on Twitter, Instagram, or Facebook, your posts could be shared by many of your friends and followers which will result in greater traffic as well.
In 2022, blogging is still very much alive and well. And it doesn’t matter if you’re writing for pleasure just to share your opinion, or writing about your business and hoping to engage a larger audience. At the end of the day, blogging is a strategic technique that–when done correctly–can increase your web presence dramatically.