According to Statista, about 4.66 billion people actively use the internet. Of these 4.66 billion people, a whopping 92.6 percent (4.32 billion) access the internet via their mobile devices. In the same vein, about 1.88 billion websites and research hold that it is increasingly difficult to sustain the attention of prospects on the internet. 

You have about eight seconds to capture people’s attention, and the failure to capture such will eventually lead to the loss of your chance to convert a potential customer.

A primary reason you may find it challenging to sustain prospects’ attention is an unresponsive website layout. This makes navigating your website difficult for your options. However, your website loads quickly without distortions with responsive design. Users do not have to resize to view content manually. 

Many big businesses are aware of this and are particular about responsive design. Getting responsive designs may prove difficult for small companies financially. Consequently, they lose prospects that could have turned loyal customers. However, you can obtain affordable small business loans to ensure your website is responsively designed, sustain more prospects, and generate more sales.

What means Responsive Design?

Responsive design is based on a graphical user interface (GUI) approach used to create content that fits seamlessly across multiple screens. As originally defined by Ethan Marcotte, Responsive Design responds to the needs of users and the devices used. The design changes depending on the size and capabilities of the device. For example, users would see viewed content in a single column and tablets in two columns on the phone.

Benefits of Responsive Design

  1. Higher Search Engine Rankings

If 4.66 billion people actively use the internet and a whopping 92.6 percent (4.32 billion) access the internet via their mobile devices, this will mean that if you use responsive design for your website, you can be certain that more users can view your site without experiencing difficulty in navigation. Google confirmed in 2018 that it gives preference to sites that follow best practices for mobile-first indexing.  

This means your website is ranked higher when you use responsive design since many people access the internet via their mobile devices. Your site adjusts smoothly to their screens. Search Engine Ranking competition is high and you can obtain small business loans to higher the best to realize this.

  1. Higher Ranking, Higher Traffic

This is vital and straightforward. For instance, most users tend only to check the first page of Google when they want to make purchases or search for information. Therefore, the higher your website ranks, the better it is for your business. Consequently, responsive design will more likely than not increase your website ranking.

  1. Reach More Customers

While an increase in traffic does not equate to an increase in sales, the truth is that an increase in traffic sets you up for increased sales. Hiring a sales copywriter can also increase your sales. Obtaining small business loans to hire such is advisable in the face of financial incapacity since the return on investment is guaranteed.

  1. Lower Bounce Rates

With a responsive and optimized mobile site, you provide your visitors with a much better user experience. Therefore, they are much more likely to stick around for a more extended period and explore different areas of your site. Alternatively, it is much harder to sustain the visitor’s attention with an unresponsive site and, therefore, is more likely to bounce.

What Makes a Great Responsive Website?

Some aspects like fluid grids, responsive images, and media queries are the nucleus of great responsive web design. However, crucial to the success of your business online is a visually pleasing design that will, in turn, help you present your products or services most appealingly.

Also, you should optimize the images for the web. They should be saved using JPG for images like portraits, landscape backgrounds, or any other image with a reasonable amount of colors. Also, use PNG for logos, icons, and any other picture that necessitates a transparent background. Visit for more enlightening articles like this.