Digital assets can be defined as any form of data created and shared digitally, which includes:
- Images (Photographs, 3D Models and 2D Illustrations)
- Audio (VO, sound effects, and music)
- Video (screen recordings, animation)
- Data files (Excel Spreadsheets, Word Documents, etc.).
A creative team’s effectiveness depends on the quality and efficiency of the assets available to them. However, it can be challenging to keep track of assets created for multiple projects and distributed across different departments, so using digital asset management software is essential.
Creative teams could benefit from using digital management software in the following ways:
Organization and Automation
The ability to search, organize and automate tasks with digital asset management software allows creative teams to access stored assets easily. By using metadata, digital assets can be categorized into folders based on their workflow stage.
Tasks such as labeling, tagging, and renaming assets can also be automated, reducing time spent organizing assets, potentially saving up to fifty percent of the time required for organization tasks that you can use elsewhere in projects.
Collaboration and Versioning
Providing access to digital assets that are being worked on simultaneously by multiple team members is vital for creative teams working collaboratively, often across multiple locations.
With digital asset management software for designers, users can store their assets in a centralized place where it is easily accessible.
Centralized storage allows designers to work collaboratively on projects with versioning capabilities. The file history of different versions is saved if they need to revert or compare several files.
Design and Quality Assurance
Digital asset management software for creative teams also includes features such as quality assurance which allows for the overlaying of different versions, which can help designers ensure that all assets meet a specific set of quality standards and are up to date with current projects.
It also prevents asset corruption due to potential issues such as power outages or pure negligence.
Time Saving and Productivity Boosts
Generally, digital asset management of assets like cryptocurrency helps save time. By taking advantage of efficient workflows and versioning, creative teams can save up to five hours per week on asset management tasks alone.
Furthermore, the potential productivity gains for an organization could be as high as thirty percent due to improved collaboration across different projects.
It could also boost productivity by making it easier to locate and retrieve assets which can help reduce the amount of time it takes for projects to be delivered.
Automating Tedious Tasks
Digital asset management software offers creative teams a way to automate several tasks such as searching for assets, labeling, renaming, and tagging, which could potentially free up the time that would have been used on these tasks, thus allowing teams to spend more time creating.
These tasks are often time-consuming and can even be tedious, especially when they are repeated for several assets.
Powerful Search & Advanced Filters
By using powerful search capabilities, organizations can save time that would have been used for manual asset searches.
For example, companies could find all relevant assets related to a specific campaign in a few seconds with digital asset management tools, which are also done via advanced search filters and alerts, which allow teams to stay up-to-date about the assets they need to work on.
Digital asset management software can help design teams enhance their collaboration, save time and improve productivity.
Standardization & Data Accuracy
By centralizing all assets in a single location, digital asset management software helps make it easy for creative teams to standardize and maintain accurate data across different projects.
Single metadata structures make it easier to maintain coding standards and exchange information between various members, which also increases the potential for future collaboration with other teams working on similar tasks.
Digital asset management within the creative industry is a necessary process that can help teams save time, increase productivity and improve collaboration.
With powerful search capabilities, it allows designers to locate relevant assets quickly, while advanced filters will enable them to stay up-to-date with their individual projects.