Popups are one of the most effective and cost-efficient ways to convert visitors into customers. It is a powerful tool for marketers and developers alike, and they’re one of the most annoying things we see on the internet.
They show up on our phone screens when we’re trying to sell something or when an app is trying to get our attention. Keep reading to learn more about ways to make email signup popup less annoying and more effective for your business.
What Are Popups?
Popups are the window that pops up on your screen with a message when you visit a website. The windows usually ask for your name and email but can present other, more specific information requests like newsletter preferences or links to social media networks like Facebook and Twitter.
The goal of a popup is to get visitors’ attention long enough for them to activate an action that leads to more shares or subscriptions, which in turn leads to greater brand awareness and customer engagement – all of which add up in terms of boosting sales over time.
Why Are Popups So Effective?
Popups are one of the most effective ways to get users’ attention on the internet. The quick interruption enables you to come right up in your customers’ faces and demand the attention you want, letting them know about a sale or a brand new product.
They’re so effective because they’re in the face of users everywhere online, whether on your mobile phone or laptop screen.
They don’t overwhelm us the way ads do because they come up in small windows and tend to be positioned strategically at places where users spend the most time online – like social networks and blogs where groups are already gathering.
They also make it easier for people with disabilities who can’t tap links or interact with smaller touch screens.
Tips To Make Signup Popups Less Annoying And More Effective
The key to making popup conversions more effective is to make them easy to read, easy to transfer, and easy to convert. You can find the common tips to make signup popups less annoying and more effective below.
Segment Your Popups
It’s important to make sure that you segment your popups so that they only target specific groups of people and not everyone – this will ensure that you get the best conversion rates possible. Grouping can be done by demographics or behavioral patterns.
For instance, you could have a couple of different campaigns for males and females and even further subdivide them by their interests or hobbies. And about targeting the specific popup messages, there are various ways of doing so; one good way is to customize diverse content for each group (i.e., e-books for men, recipes for women, etc.).
Branding the email signup popup can help you see some increases in conversions due to the people knowing that a particular product or service is being sold. For example, you could sell your product via a popup by showing off your logo and brand name. This will help to increase the likelihood of people downloading your product simply because they’re interested in what it is.
And, it’s also not out of the question to advertise on a blog or social network before you take their order. In this case, you can put together a blog post and promote it through the popup with your logo on it. It is possible for visitors to see this in their news feeds or browser history after you linked them from an existing piece of content instead of another popup window.
Provide An Easy Way Out
One of the biggest issues with popups is that they can be very difficult to close. You might even hate them, but another person may have no problem with them – and this is why it’s so important that you provide an easy way out for your visitors and customers.
It could be as simple as a button in the center of the screen that says “no thanks” or “close,” which makes it easier for anyone to get out of whatever popup window you’ve presented. This will ensure that your effectiveness rates are higher because those who don’t want to sign up won’t need to fight through multiple steps to get away from your popup.
Spam is one of the most important reasons for a potential customer to immediately close your popup and find a new site to visit. You need to ensure that you’re sending out emails only if people want them and not otherwise – that means no more spamming social media sites or posting ads on websites without permission from the webmaster. Make sure that your emails are relevant, useful, and not boring!
Use A/B Testing
A/B testing is the process of dividing up your audience into two or more different groups and showing them different versions of the same popup. You’d then compare which popup caused the best conversion rates and then use that in future campaigns.
The Bottom Line
Popups are one of the most effective ways to get customers’ attention, not just with email signup. If you don’t currently have any popups in place, it might be worth looking at one of the many popup creation services available online. They’re cost-effective and allow for easy customization.
But for those who already have a website, there are plenty of popup creation templates and creation tools to help you create highly targeted popups that will tell your users about promotions, freebies, or new products in an engaging way.