As a small business owner, creating quality pictures and graphics is one way to keep your customers and potential customers glued to your page.
Humans are generally wired to get attracted to visually appealing things, so the more attractive your pictures are, the more attention people will give to them.
You don’t need to hire a professional photographer or graphic designer to make these images and graphics for you, cutting deep into your budget. If you don’t have experience doing this, don’t fret, all you need is a creative mind, a smartphone with a good camera, and some beginner-friendly tools.
On that note, here are four easy-to-use Photo and Graphic effects for your small business’s online marketing.
Explore Photo Filters
Photo filters are an easy-to-use effect to bring out the creativity in your work and create impactful designs. The best part is there are a bunch of them you can choose from to give your photos a fresh look.
You can make your image pop by using a colorful or high-contrast filter or creating a white and black image to fit your ideas with grayscale filters.
Using filters on your photos changes the look of your photos in a matter of seconds, you can add warmth, striking aesthetics, or flare to them.
Also, you can explore different filters to choose which one works best depending on the theme you want to achieve in your pictures and if none appeals to you, with one tap, your photo can be standard again.
Create Customized Images
Adding original content to your online marketing platforms engages your customers and keeps them glued to your page.
With numerous online apps and countless templates to choose from, this is very easy to do.
These templates are organized and easy to customize to fit your brand color, font, and style.
When you select a template, you can edit every element in it to fit your standards and include your content using texts.
You can also edit or delete whatever element doesn’t work for you and add others that you think should be included in your graphics.
Another advantage to using templates is that it saves time and you can edit on the go. If you’re working with photographs, you may often find unnecessary items in the background that can distract viewers from the main focus.
But the good news is that you can delete unwanted items in photos using software and editing tools that easily helps you delete objects while keeping the image quality.
Create Design Mock-ups
Design mock-ups are creative realistic presentations of how your design will look in the real world.
Your mock-ups are images that are found compelling and attractive when they tell a good story and can be reused several times.
Depending on your skill and time, you can create your mock-ups using graphic software like photoshop, Adobe Illustrator, or simple mobile apps like Canva.
All you have to do is upload your design and this software takes care of all the technicalities involved in the process.
You can do some quick research to find out what mock-ups other designers and your competitors use to have an idea of what your customers find appealing.
Turn A Photo Into A Watercolor Painting
Photos are scattered all over the internet; if they are not eye-catching and of good quality, users will just scroll past them.
One way to make your customers look twice at your social media platforms is to turn photos into watercolor paintings using BeFunky.
BeFunky offers a bunch of unique watercolor effects to explore and choose from. In four simple steps, you can change how your photo looks.
Upload your picture, choose an effect from the options in the artsy section, customize it to suit your taste, and save your photo to your preferred location.
From abstract images to human models, images of food, and fashion items, all these and more can be customized and turned into good portraits.