There is an enormous amount of competition online, and that’s an inescapable fact. So, if there are no elements to your web page that make it stand out, and if it doesn’t have the capability of retaining customers’ attention and loyalty, then your site will be overlooked like a million others.
And we want to avoid that. The website can’t be made half-heartedly. That’s why we’ve compiled some very simple but effective tricks to help you keep your site on track. And if you want to set some time aside for your web-building activities, check out Studyfy.
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Moving along, here are some easy web design tricks you should know.
Check the Content Hierarchy
A simple trick to remember and use in web design is to always consider the content hierarchy of your page. Here’s the rundown.
Aim to highlight and present the most valuable elements of your website.
These elements must be the first things a visitor sees when going through the page.
Try to look at your website from your customers’ perspective. How can you optimize the user experience through the design of your page? The goal is to make things flow seamlessly. User intent and design are intricately connected. Keep this in mind.
Long story short, presentation is everything. Do some research and find out the best way to organize your content to not only capture your visitor’s attention but keep it.
Ensure Intuitive Navigation
Set up the navigation menu in a way that makes it easy for anyone visiting the website to find their way to exactly what they’re looking for. Navigating the website has to feel effortless – that’s when web designers know they’ve done a good job.
Having an incoherent website with a messy navigation setup that makes it difficult to find things is a recipe for disaster. This can easily turn off many visitors, leaving them frustrated and possibly going to another website. With people’s attention spans nowadays, this happens a lot. So, keep this in mind in the process of designing the whole site.
Minify the Coding
Another great trick that web designers can use is to minify the code (CSS, HTML, or Javascript) that’s being used on their page. This can do the following:
decrease the load time;
decrease bandwidth usage;
increase the site’s speed;
enhance user experience;
enhance the site’s accessibility.
Get in touch with the programmer and communicate your desire to minify the code. Or, if you’re the designer and the programmer, get to minifying. As we’ve already stated, people have very short attention spans nowadays, and slow-loading websites can easily be overlooked. So, get smart with the code.
Mind the Color
Picking a color and using it isn’t as shallow as that. Marketers and big brands know that there is a psychology behind color. Picking a specific set of colors can have subtle or powerful effects on people. There are many guides to color psychology online, so if you are interested in learning this topic, just search it up.
Here are a few examples of how certain colors might work.
Black: correlated with power, authority, and luxury; supposedly good for high-end brands.
Blue: correlated with trustworthiness; is suitable for medical services and corporate businesses.
Red: correlated with appetite. Instills a sense of urgency and usually plays well for restaurants.
The devil is in the details, so we urge web designers not to dismiss these more subtle elements that can have a big impact on their brand. Picking out the right colors that are aligned with the products or services you’re providing can be a win in itself.
Compress Images
Compressed images allow you to increase the website’s speed. Reducing image sizes should be done before placing them on the page. There are online resources that can help resize images for website optimization, and simply by looking these keywords up on a search engine, web designers can find plenty of options.
Most website builders have plugins that can compress photos for web designers who have already stacked a ton of photos on their websites and don’t want to start from scratch. So, all you need to do is add those plugins.
Use a Grid
With grids, designers ensure that every little detail of their page is in perfect alignment and will remain such no matter what. Even-numbered grid columns are easier to use; for example, a 12-column grid is one of the best options for pages.
Column grids allow you to separate and break up photos, text, and other elements on the page. Easy on the eyes, easy on the mind. A grid can genuinely simplify the organization of the page, making it more coherent, less random, and just more effective at appealing to most people.
Grids can also help indecisive designers to speed up their design and creation process. Thus, if you often find yourself buried in the details and come to a standstill, grids can become your life saviors. It’s quite a valuable tool for web design.
Final Thoughts
We hope that this article will be of good help to our web designer readers and anyone who needs this information to fix up their web pages. Web design isn’t only about aesthetics and visuals. After all, it’s about user experience, strategy, and practicality.
Don’t just randomly place elements on your page just as you see fit. Instead, dive into the Internet, do some proper research, and use a blueprint to create the final version of the page. Rome wasn’t built in a night; neither is your website. Designing a great website demands considerable effort, but when the users find it convenient and eye-catching, the result is 100% worth it.
